Taylor Snyder
Creative Director / Art Director / Designer
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Target Grammys

Target challenged us to create a 3 minute, music-driven spot for one of the Grammy’s ad breaks. So we created a reinvention of the song, “It Takes Two” leveraging Lil Yachty, Carly Rae Jepsen, and Mike WiLL Made-It which played as we showed a fantastical dance through a Target store shot by Roman Coppola.

Target + Grammys

It Takes Two

 

Target wanted us to fill a Grammy’s ad break with an unignorable spot that kept them top of mind as a music destination. So we reinvented, It Takes Two leveraging Lil Yachty and Carly Rae Jepsen followed by a music video shot by Roman Coppola.

 

3:00 It Takes Two

Behind the Scenes

:15 Teaser

ECD: Michael Kaye     CD: Mathieu Zarbatany     AD: Taylor Snyder & Leilanni Todd   CW: Maud Deitch & Will Sawyer

Director: Roman Coppola