Taylor Snyder
Creative Director / Art Director / Designer
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Better In Every Sense

We launched a repositioning campaign for the premium grocery chain Lunds & Byerlys with an emphasis on their vast difference in quality of meat, produce, and spices. We did this through creating the tagline, "Better in Every Sense" paired with a campaign that tells the quality story through the five senses.

Lunds & Byerlys

Better In

Every Sense

 

The premium grocer, L&B, was losing market share to low cost retailers. So we called a spade a spade with the tagline Better In Every Sense. Our campaign mimics consumers’ five senses to showcase the grocery chain’s superior product quality. Plus it’s MN nice at its finest.

 

:30 Better In Every Sense

:15 Better In Every Sense

Case Study Better In Every Sense

Radio Moments of Serenity

Static Social Campaign Launch - Tap/Click to Read Copy

OOH

Print

Social Shop The Season

Social Better in Every Step

Youtube PreRoll - Unwrap The Savings: Campaign Launch

POP Display Unwrap The Savings

Static Social - Unwrap The Savings: Sales Teasers

Social - Unwrap The Savings: Sales Announcements

CCO: Matt Burgess     CD: Taylor Snyder     AD: Nicole Custer     CW: Harry deGrood & Matt Hunziker     D: Shane Maland    

TV Directors: Les Garcons     Social Photographer: Jimmy Eagle & Colleen Guenther