Jennie-O Turkey
The Queen
of Protein
With health claims facing wear out and Jennie-O being the category leader, we had to shift perceptions of turkey. So we focused on the premium quality of turkey through The Queen of Protein - a timeless queendom that weaves old school charm with modern technology and one very ornate guillotine.
:30 The Queen of Protein: Yard Games
:30 The Queen of Protein: Tuesday
:06 The Queen of Protein: Guillotine
Photo Art Direction - Tap/Click to View Detail
Social
CCO: Laura Fegley CD: Taylor Snyder & JT Steinert AD: Meghan Rongitsch CW: Joanna Stubbins & Josh Gloe
Director: Rami Hachache