Taylor Snyder
A Creative Director/Art Director in advertising.
Screen Shot 2019-11-02 at 1.42.30 PM.png

Associated Bank

In 2019, the regional Associated Bank challenged us to create unique positioning for them. In the industry they’re smaller than big banks who lean on their money power while larger than credit unions that lean on heart. So we focused on the benefit of them being just the right size to have a powerful impact on the community by keeping all of the money invested with them working only in the neighborhoods that they operate in.

Associated

Bank

Rebrand

 

:30 TV - Your Money Works Here: Invested in the Midwest

:30 TV - Your Money Works Here: Community

Rebranding Design Inspiration

DM - Branch Relaunch Booklet

OOH - Billboards & Site Wraps

Print - Spreads, Posters, & Single Page

ECD: Laura Fegley     CD: Michelle Cherland     ACD/AD: Taylor Snyder     CW: Danny Walsh     Design: Jacob Boie     Director: Freise Brothers     Photographer: Benjamin Muller