Taylor Snyder
Creative Director / Art Director / Designer
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Associated Bank

The regional Associated Bank challenged us to create a unique positioning for them. So we focused on the benefit of them being a local “big bank” by keeping all of the money invested with them working only in the neighborhoods that they operate in.

Associated Bank

Your Money

Works Here

 

Associated Bank had a goldilocks problem - too big to be a community bank but too small to have the features of a behemoth. So we leveraged their core truth, your deposit with Associated Bank puts your money to work in your town versus an unknown costal city.

 

:30 Your Money Works Here: Invested in the Midwest

:30 Your Money Works Here: Community

Rebranding Design Inspiration

Direct Mail: Branch Relaunch Booklet

OOH: Billboards & Site Wraps

Print: Spreads, Posters, & Single Page

ECD: Laura Fegley     CD: Michelle Cherland     ACD/AD: Taylor Snyder     CW: Danny Walsh     D: Jacob Boie

Director: Freise Brothers     Photographer: Benjamin Muller