Taylor Snyder
Creative Director / Art Director / Designer
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Target Style

We created a style campaign for Target that celebrated the store’s unique experience, a place for fashion and just about everything else. “Happy Together” draws on pop culture troupes and pairs unlikely products together under a series of double entendres.

Happy

Together,

TargetStyle

 

Our style work was killing it for Target yet it didn’t have the halo effect of shopping total store that the client hoped for. Happy Together celebrates the one stop shop’s unique product variety through playful double entendres and pop culture references.

 

:60 Happy Together, TargetStyle

:15 Happy Together, Smoke & Mirrors

:15 Happy Together, Highs & Lows

ECD: Chris Shipman     CD: Mathieu Zarbatany & Jackie Meyer     AD: Taylor Snyder & Leilanni Todd      CW: Maud Deitch