Taylor Snyder
Creative Director / Art Director / Designer
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Propel

Propel was getting lost in the sea of sameness in the fitness category using gritty, black & white creative. So we zagged, by tapping into that runners high feeling of joy to create a uniquely art directed campaign bursting with color and uplifting, pop culture phrases.

Propel

Made To Move

 

Propel was getting lost in the sea of sameness in the fitness category using gritty, black & white creative. So we zagged, by tapping into that runners high feeling of joy to create a uniquely art directed campaign bursting with color and uplifting, pop culture phrases.

 

:30 Made To Move

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Photo Art Direction - Tap/Click to View Large

ECD: Chris Lange     CD: Dave Bullen     AD: Taylor Snyder & Amanda Clark     CW: Gil Muinos

Director: Gentleman Scholar     Photographer: JUCO