Taylor Snyder
Creative Director / Art Director / Designer
Arm-Only.gif

Hormel Chili Pour On

To keep Hormel Chili top of mind during the peek snacking season of football, we created a trippy spot focused on the fight for the delicious chili cheese dip. Watch as arms grow, intertwine, and battle it out to get their hands to the dip first.

Hormel Chili

Pour On

 

For the Super Bowl, we focused on the unbridled fun of Pour On. We depicted our chili cheese dip as being so good that none of your body parts can contain their excited need for more. Who knew hyper-realist human puppet limbs could be so fun?

 

:30 Pour On: Chili Cheese Hands

:06 Pour On

TikTok: Chili Lip-Sync-Along

CCO: Laura Fegley     CD: Taylor Snyder & JT Steinert     AD: Brit Ryan     CW: Matt Cermak    

TV Director: Kinopravda