Taylor Snyder
Creative Director / Art Director / Designer
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Go To Your Skippy Place

We evolved our successful, “Go To Your Skippy Place” campaign to focus on our millennial audience. We created visual tableaus of annoying “adulting situations” that snacking can give a momentary reprieve from.

Go To Your

Skippy Place

 

Millennials love peanut butter but were primarily eating peanut flavored snacks instead of the good stuff. To reverse that trend, Go To Your Skippy Place creates relatable tableaus of annoying adulting moments that are escaped by going straight to the source and snacking on Skippy.

 

:15 Go To Your Skippy Place: Roommates

:15 Go To Your Skippy Place: Public Transit

:15 Go To Your Skippy Place: Hashtag Dad

:06 Social

CCO: Laura Fegley     CD: Taylor Snyder & JT Steinert     ACD/CW: Matthew Cermak     AD: Meghan Rongitsch

Director: Terri Timely