Taylor Snyder
Creative Director / Art Director / Designer
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H&R Block

H&R Block asked us to build on the success of their “Billion” campaign from the previous year. So we added an “s” to the end to celebrate the truly impressive returns we got for our customers the previous year.

H&R Block

Get Your Billions

Back America

 

Americans hate taxes. So we created Refund Season and shifted the focus to the money you get back. We did that by imagining Americans’ potential returns as money just waiting for them to get. Nothing better, than a day of prop stylists wrapping fake money in an empty warehouse.

 

:30 Get Your Billions Back America: Money Talks

:30 Get Your Billions Back America: Air Drop

:15 Get Your Billions Back America: Toe

CCO: Jeff Kling     CD: Josh Combs     AD: Taylor Snyder     CW: Sarah Crist