Land O'Lakes
The Food Effect
@SXSW
Land O’Lakes had a problem, no one in tech wanted to work for them because they were blinded by butter. The Food Effect at SXSW shifted perceptions by diving into the challenges and Land O’Lakes research of feeding a rapidly growing population.
Exhibit Exterior & Entry
Case Study Video
Interactive Installations: 360 Video "Lettuce Head" & Robotic Satellite Mapmaker
Interactive Installations: DNA Hacker & Feeding Hunger Phone Wall
Website: Video of the 360 Degree Experience
Snapchat Ads
GCD: Mark Anderson DD: Sam Soulek ACD: Lee Hanson AD: Taylor Snyder & Lydia Lee CW: Danny Walsh & Tricia Cornell D: Cole Spiess & Clarissa Hernandez