Twins
Brand Guides
When we created the ad campaign for the Minnesota Twins, we also got a chance to refresh their aesthetic. It involved revised art direction and an overhaul of that season’s design system. We dug in deep developing dozens of ways in and these are a few favorites.
Design Exploration - Tap/Click to View Large
Design Direction 1 - Tap/Click to View Large
Modern Milled: full bleed imagery, ample white space, earthy color, orange hued imagery, milled CTA callouts
Design Direction 2 - Tap/Click to View Large
Feature Frames: framed imagery, oversized headlines, complimentary colors, orange hued imagery, CTA hang tag
CCO: Matt Burgess CD: Taylor Snyder D: Nicole Custer & Shane Maland CW: Lauren Smith