Hormel
Chili Cheese
Flavored Beer
With a Super Bowl budget of $150k we developed a limited edition brew with Modist to keep our chili cheese dip top of mind during the football season. The work racked up 799 million earned impressions and sparked some delightfully controversial beer ratings.
Package Design & PR Kit - Tap/Click to View Detail
PR Promo Video: Dips N’ Sips
Case Study: Chili Cheese Beer
CCO: Laura Fegley CD: Taylor Snyder ACD: Matt Cermak AD: Tabitha Evans CW: Sheila Eastman DD: Ian McCallister