Taylor Snyder
Creative Director / Art Director / Designer
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Hi, Fashion

I helped build Old Navy’s first campaign that authentically played with their style credibility by flipping the “high fashion” adage into “Hi, Fashion.” It embodied the brand’s approachable, low-cost clothing while showcasing the store’s refreshed focus on fashion.

Old Navy

Hi, Fashion

 

We flipped the high fashion adage into Hi, Fashion to authentically represent Old Navy’s refreshed focus on approachable but stylish clothing.

 

Social Hi, Fashion - Click/Tap to Read Copy

:30 Hi, Fashion: Back To School

:30 Hi, Fashion: Havana Summer

CD: Chris Shipman & Richard Christiansen     ACD: Adam Okrasinski     AD & CW: Taylor Snyder