Taylor Snyder
Creative Director / Art Director / Designer
Ears_sloqw.gif

Better In Every Sense

We launched a repositioning campaign for the premium grocery chain Lunds & Byerlys with an emphasis on their vast difference in quality of meat, produce, and spices. We did this through creating the tagline, "Better in Every Sense" paired with a campaign that tells the quality story through the five senses.

Lunds & Byerlys

Better In

Every Sense

 

The premium grocer, L&B, was losing market share to low cost retailers. So we called a spade a spade with the tagline Better In Every Sense. Our campaign mimics consumers’ five senses to showcase the grocery chain’s superior product quality. Plus it’s MN nice at its finest.

 

Static Social Campaign Launch - Tap/Click to Read Copy

:30 Video Better in Every Sense

Social Shop The Season

Social Better in Every Step

Static Social Unwrap The Savings: Sales Teasers - Tap/Click to Read Copy

Social Unwrap The Savings: Sales Announcements

POP Display Unwrap The Savings

Case Study Better In Every Sense

Radio Moments of Serenity

OOH

Print

CCO: Matt Burgess     CD: Taylor Snyder     AD: Nicole Custer     CW: Harry deGrood & Matt Hunziker     Design: Shane Maland    

TV Directors: Les Garcons     Social Photographer: Jimmy Eagle & Colleen Guenther